28 07 2006

Fluffy toy with your car insurance sir?

Posted by: UK Car Reviews in Car Insurance

Have you ever noticed how car insurance companies brand themselves? You could easily be forgiven for thinking that toddlers are the decision makers when it comes to which car insurance company to use, as it seems cuddly toys or cartoon-style characters are the the way to go in this cut-throat industry.

Let’s take a look at the guilty parties:

Churchill The nodding dog who talks on the TV ads. The dog you love to hate, or hate to love. Or just hate.
Esure A fucking mouse! Roadkill.
Confused.com I am very confused. What is that gimpy looking bloke all about?
Elephant They have no excuse for this. Their whole brand is based around this twat. He even has a name… Trunky. Ahhhhhhhh.

Well, maybe we can excuse them when you consider Privilege and their Joanna Lumly TV ads.

External links:

• Elephant.co.uk
• Privilege.com
• Churchill